Cherries Trust Membership Handbook

Cherries Trust Membership Handbook

At its Board Meeting on 22 January 2023, the Cherries Trust Board approved the release of a new brand identity for the Trust. Our new branding reflects the renewal of the trust, mirroring the recent change in ownership at the football club and a renewed working relationship with the football club.

Our new identity reflects the Trust’s close ties with AFC Bournemouth taking the iconic image of Dickie Dowsett as a key element.

So far we have concentrated on creating a professional culture in everything we do, believing that that is the best way to gain credibility to represent your views and those of the wider fanbase to the Club. We have undertaken a Governance Audit by the Football Supporters Association and have responded with a comprehensive set of improvements and policies. We have focused on delivering an effective and responsive service to our members through our ‘enquiries inbox’ and social media. We have a good view of what you say our priorities should be from the recent survey. And we are growing a healthy relationship with key Officers at the Club

Today we are announcing the latest offer to Members, a Members Handbook carrying our new logo. The handbook contains information on the Trust, how it operates and where it fits in the wider football community. Many of you may know this stuff but we felt it was important to have a document you could refer to if asked any of those questions by someone who would like to join us.

You can download your copy here.

Regards

Sam Somers

Chair, Cherries Trust